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Multitude in Plentitude at Diwali Popup

By Archana Sharma
Posted on :
20 October 2016
Posted on :
20 October 2016

Creative impressions find expressions and expansions in a crafts men's creation. The imagination takes its own flight and a splash of colours add breath to it. Oxford Book Store, a denizen for book lovers lent its space for outfits which represent a cause. The advent of Diwali brightens up their space with a colourful display of beautiful artifacts, diyas, candles and more; And the spirit of Diwali pops up marvellously. It actually is more about the spirit of festivity which looms in the air which energises and brightens up minds. The Diwali Pop Up is a sure visual delight and a must visit.


Pattchitram, the name designated to the Goodwill Shop stall, draws your attention with their bright colourful stuff. You can't refrain from feasting your eyes on the cute papier-mâché Ganesha masks in wide array of hues. The innocent colourful wooden dolls too look adorable. Handmade cotton bags appear interesting. The Patta Chitras depicting scenes from Mythology always have a bearing on your thought process. The motifs depicted are well coordinated  and have a story to narrate. These Chitras or pictures are an artist's reverential tribute to God. It also affirms their close connection with the Almighty. Bhagwan Jagannath or Krishna is the chief protagonist in these paintings. The folk theme reigns heavily and the handmade colours give the choicest hue to the painting. The unassuming shy pig planter deserves a mention and so does the multipurpose owl pen stand. Both these objects occupied prominent space on the table. The nicely painted diyas vying for attention can be amiss for their lack of uniqueness. The table had the objects displayed attractively but the stock was limited.


Further conversation revealed that Goodwill shop acts as a platform for craftsmen's products. They facilitate their sales, training and other activities. It indeed is a noble job in light of the fact that the custodians of our cultural heritage , our artisans , are in dire need of support. They follow traditional technology, lack basic education, have meagre economic resources, poor communication skills and are shy. They can't face competition in an age of cheap machine made goods. They need adequate marketing support. In recent times many online portals like Gatha, Akhoi, Fabrics of India are facilitating sale of artisan's products. Goodwill Shop deserves accolades and so do Janhavi & Anuradha of the stall for their tireless efforts.

The next stall was a crowd puller for their catchy witty tag line, Chipka ke Bol. It's a startup with innovative creative individuals who quit their cushy comfortable corporate jobs to follow their heart's pursuit. Humour, satire oozing from their stickers made me a stickler to the stall. Main Angrezon ke zamane ka nahi hoon , was a nudge on the people who prefer to communicate in English only. Manav at the stall recounted on how a female customer's remark, Why are stickers only about ka and not about ki ? , got them include ki in their stickers range. The range was mind boggling.


Next halt was at Aatm, the place dealt with products like gemstones, crystal, oil diffusers, pyramid glasses, aromatic candles and essential oils. The wares on display spoke of energizing surroundings and ward off all negativeness. The wall hanging depicting seven chakras had me spell bound as I could feel the energy emanating from them.  The oft mentioned Inner peace and positivity can be achieved by using the Aatm Energy Basket. Meera, the lady behind Aatm, herself portrays an image of calmness and serenity.

Diwali pop up popped up essential elements of life that is energising, rejuvenating to your home and heart, smile and shine. Oxford Book Store has multitude to offer under a single roof this Diwali. But don't forget there are books too sitting on the shelves ever-vying for your attention.

About The Author
Archana Sharma

Resume speaks of a career in HR, armed with a Management Degree with a career which spanned for more than 15 years. Now following heart's pursuit on a journey from being a writer in closet to a published writer. Publications include articles in leading national newspapers, online blogs. An avid traveller seeking refuge and solace amidst Himalayan magnificence and sublimity.

Resume speaks of a career in HR, armed with a Management Degree with a career which spanned for more than 15 years. Now following heart's pursuit on a journey from being a writer in closet to a published writer. Publications include articles in leading national newspapers, online blogs. An avid traveller seeking refuge and solace amidst Himalayan magnificence and sublimity.