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Content Marketing Masterclass

Sat, 25 May 4:00PM - 6:00PM
The Office Pass (TOP), Cyber City, Gurgaon
Rs 500
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Please Note:

1. Early Bird Ticket price available until 11 pm on 23rd May. After that price will be Rs 600

2. We have a special discount for students. Email a copy of your student id to avail the same

About the Speaker:

Kushal Walia, Marketing Communications Officer - TravelTriangle

Contribution at work:

  1. Revamped all internal & external communications based on primary research of relevant audience
  2. Helped in establishing an overall positive sentiment about the brand; 99.14% positive reviews of the travelers captured on the website and industry-best ratings on MouthShut achieved
  3. Established guidelines for content creation, aligned with SEO requirements and reader experience
  4. Prepared Content Strategy mapped due to different objectives of the company; including:

  • increasing the fan base on social media
  • improving the average position of web pages on Google search; brought the average position on honeymoon related queries to 3
  • building brand trust; giving voice to real travelers of TravelTriangle and using their travelogues as a substitute to reviews
  • establishing TravelTriangle as a holiday expert; by ensuring that most queries related to a said topic are addressed on a single platform
  • generating leads

What will be discussed?

  • Why every brand needs a content marketing strategy?
  • Push Strategy Vs Pull Strategy: The What, When, Why of content associated with the company’s growth stage
  • Solving SEO through the First Principle
  • Integration of product and content for Generating Leads How to convert blog views to leads for your product/service
  • Creating SEO rich content without expertise in SEO 
  • The art of making the most of social media

    Case studies:

  1. How TravelTriangle changed its content strategy with the company’s growth to become the best in the industry?
  2. How content & product integration improved V2L by 500% and average session duration by 150%?

Who should attend?

  • Entrepreneurs and business owners
  • Marketers
  • Brand Managers
  • Product Managers 
  • Content Writers and Bloggers 
  • Marketing Management and Communication Students
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Map & Directions

Map & Directions
The Office Pass (TOP), Cyber City, Gurgaon Operational Control Center, Cyber City, DLF Phase 3, Sector 24, Gurugram, Haryana 122002, India
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