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https://www.eventshigh.com/detail/chennai/f78b1b0e584ba8f455c3c64ddc16b3f7-video-production-marketing-and-distribution

Video Production, Marketing and Distribution Workshop - With Lakshmi Parkavi

0.0,0.0
Sun, 18 Aug 10:00AM - 4:00PM
CurioPlay
Rs 5000
149 people viewed this event.
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Details

Details

Take home a year's learning of video creation, optimization, and distribution in these 6 hours of 100% hands-on workshop. Participate in this fun and engaging workshop with incredible value (read: some super awesome secret tools and techniques) to up your video game and take your career to the next level.

PS:  If you are a company, learn how to insource your video production.

Who is this workshop for?

  1. Business Owners / Entrepreneurs 
  2. Doctors and Health Practitioners
  3. Digital marketers 
  4. Content Creators 
  5. YouTubers
  6. For anyone creating videos for business.

 

Course Structure:

Part 1: Techniques and Tips for Video Production

 

  • Learn the secret ingredients required for a good video

  • Write a high conversion script (for your target audience)

  • Learn the nuances of high-quality production and toil smart with the tools:

  • Cameras

  • Tripods

  • Lights

  • Microphones

  • Editing Workflow in Premiere Pro

  • Learn the basics of being best behind the camera (to direct non-actors )

 

 

Part 2: YouTube Optimization 

 

  • Learn how video can help to Increase Brand Awareness, Lead Generation and Conversion Rates

  • Design Thumbnails, Research Video keywords for titles, tags, and descriptions.  

  • Learn all about Audience Retention, understand Video Funnels 

  • Learn the simple secrets to rank a video higher in YouTube 
  • Learn how to increase conversions by Optimizing Videos. 

Part 3: Multi-Platform Marketing and Scaling up Video Production

 

  • Learn about Native Videos & Live Videos

  • Learn to reuse Visual Assets across multiple Platforms

  • Design and plan a 12-month video content strategy for social media

About the Instructor

Lakshmi Parkavi has produced more than 600 videos working closely with CEOs, executives and solopreneurs to grow their personal and professional brands. Lakshmi has directed and produced a wide variety of videos ranging from Corporate Videos, Testimonial Videos to TedX Videos.

She has 10 years of experience in inbound online marketing and has worked with leading brands like Idhayam Groups, HUL, Saveetha Groups to Deep-Tech IIT Startups. She runs a video content and activation agency MangoTree Media in Chennai and Bangalore and is currently writing a book on Video production and marketing strategy. 

 

80% of the content consumed online is Videos.  Taking the first step to becoming a visual leader is vital now than ever.

Walk hands-free as cameras, accessories, laptops, notebooks, food, and coffee are on the house.

Deep-dive into the world of video creation, optimization and distribution.

Take-Home the secret ingredients that go into making good videos for businesses.

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Map & Directions

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CurioPlay 3, Ananda Rd, Alwarpet, Chennai, Tamil Nadu 600018, India
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EventsHigh Specials, content strategy, tedx, editing, video game, social media, video production, workflow, marketing strategy, ananda, technology, classes and workshops, startup, tech workshops, photography classes and workshops, storytelling workshops, startup and entrepreneurship,