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Designing at Scale: Illustrated through Fatemas journey at Gojek as a designer

Sat, 29 Feb 10:30AM - 1:00PM
Zeta India , east bangalore
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Rs 600
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Please note:

  1. 10:30 am to 11 am will be networking session. Get to know each other, learn, share your work problems and know how others tackle them. You may even end up working together.
  2. The speaker session will begin at 11 am
  3. This is a Beginner to Intermediate level meet-up
  4. The first 15 tickets are available for Rs 600. After that price will be Rs 700
  5. We have a special discount for students. Email a copy of your student id  to avail it


About the speaker:

Fatema Raja, UX and Brand at Gojek

  • She started out as a Graphic designer at Leftshift Technologies and then moved to Gojek
  • At Gojek, she initially worked as a Design lead for GoFood and currently UX and Brand for Gojek
  • In her journey from pixel to product and now services, Fatema has developed a deep understanding of what it means to be a designer.
  • She always considers why a product or service matters before deciding what to do and how to do it
  • While rebranding Gojek, her biggest learning was how to build a scalable brand system that will be used by 200 designers across 4 countries and different functions
  • She redesigned the largest food delivery service in Southeast Asia with 300,000+ merchants & 16 million menu items

About Gojek:

Gojek is Southeast Asia's fastest-growing decacorn, a leading on-demand multi-service platform and digital payment technology group.

This meetup will:

  • Throw light on frameworks that Gojek uses & leave you with ideas to apply to your design
  • Empower you to use quantitative & qualitative data in your design process
  • Tell you how & when to measure UX success
  • Give insights on how to scale teams as your product scales

Examples on:

  • Redesiging the experience for GoFoodGojek’s food delivery app
  • Designing & executing the Gojek rebranding

Key Learnings:

1. Themed around the 3Ps (Product, people and processes) of design, this session will focus on:

  • How to measure and define what good UX means
  • How to scale your design process
  • Build a scalable system and elevate the team and the people in your team as the product scales

2. The session will throw light on frameworks that Gojek uses, illustrated through actual work done and delivered over the years.

Who should attend?

  • Product and Brand Designers (Folks who have been working since 2 years at least)

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Map & Directions

Map & Directions
Zeta India Ground Floor, Tower C, Diamond District, HAL Old Airport Rd, Domlur, Bengaluru, Karnataka 560008, India
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