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Learnings from: The what, why, and how of pivots made by Hippo Video, Chargebee & Zoho
About the Speaker:
Karthi Mariappan, Co-Founder & CEO at Hippo Video (an innovative Video Marketing Platform)
Karthi has over 15 years of experience at Zoho, a Chennai-based SaaS company.
His experience spans product & marketing strategy & has built multiple products from scratch at Zoho, including several multi-million-dollar services that cater to global customers.
About Hippo Video
It's a next-gen video marketing SaaS platform that leverages AI and machine learning technologies to help marketers create, edit and personalize video content, analyze responses and convert more viewers into customers.
Hippos platform allows clients to embed videos, create mass-in video personalization, design hyper-personalized account-based marketing outreach, send bulk email campaigns, generate detailed video performance reports, and onboard prospects with personalized, one-to-one sales videos.
Hippo counts over 250 companies across the globe as customers, including Freshworks, Lessonly, Tailwinds, Chargebee, Essilor and Goulet Pens.
Its freemium platform has over 500,000+ users; the majority are based in the U.S., where the company is also incorporated.
What will be discussed?
Different stages of a start-up &common mistakes made by founders
How to determine if your startup is doing okay or not
What is pivoting &why every startup needs to do it in some way or the other