A brand is a life form, more importantly, a human life form - not a product, nor a service and definitely not a corporation. it is endowed with a soul (values); a spirit (emotions); a mind (think) and a body (behavior). Together, these faculties create their personalities (self-image).
Brand as your Enterprises's most-valuable-asset
Brand Purpose as your Enterprises' pole-star
Differentiating between 'parenting' and 'managing'
Stories; Parables & Cases
A 3-hour interactive session by Manosh "Sputnique" Sengupta. He has over 30 years of experience in parenting, nurturing & mentoring iconic brands - Idea Cellular; Tata; AT&T; Kingfisher Beer; BPL; AT&T; Wipro-Acer; Black Dog.