We love stories and there are so many of them to tell! You can use it to your advantage, to win any time and every time! In every single transaction with your boss, client, vendor, business partner or just anybody :)
1) What is storytelling?
2) Why is storytelling important?
3) Crafting and presenting stories (including storytelling template as a takeaway)
4) Engaging and Selling
5) Storytelling Illustrated through notable marketing campaigns
Who can attend?
No age limit. Anybody who wants to sell/ position his or her product, service or personal brand.
About The Anchor: Anupam Dasgupta
Anupam is a marketing & strategy professional with 16+ years of experience across MNCs and start-ups. An IIM graduate by education, Anupam is a staunch advocate and practitioner of content marketing driven by compelling stories. Anupam has been recognized as the Most Influential Marketing Leader at World Marketing Congress in 2017 and 2018. He has also served on the editorial board of Airport Focus International, a UK-based magazine focused on the aviation industry. Anupam is also an author with 2 published novels to his credit, namely, "Salsa" and "From Yesterday". He has been featured in New Indian Express, The Hindu, Times of India and Deccan Chronicle for his literary pursuits.